Priority Directions Determination for Increasing Building Materials Competitiveness and Quality: Methodology and Algorithm

The problem of competitiveness of building materials and products is considered. It is shown that in market conditions the competitiveness of products can be increased only by improving its quality. The methodology and algorithm for highlighting the priority direction of improving the functional properties of building materials and products, providing a “leap” in their competitiveness, are proposed. The methodology discussed in the article is based on the calculation of the relative competitiveness index of building materials and products from different manufacturers, developed by the staff of the Voronezh State Technical University. Its essence boils down to the correlation of a single quality indicator and the weighting coefficient of each property of materials. The presented algorithm contains five interrelated steps: formation of a list of functional properties; assessment of the significance of properties for the consumer; formation of a comparison base and numerical parameters of a virtual reference product-; calculation of a single quality indicator for each property; comparison of a single quality indicator and the weighting coefficient of the i-th property. The use of the developed methodology and algorithm ensures the minimization of costs necessary to increase the competitiveness of building materials and products. The possibilities of the methodology and algorithm are illustrated by the example of cellular concrete blocks, silicate and ceramic bricks of various manufacturers.

G.S. SLAVCHEVA, Doctor of Sciences (Engineering) (This email address is being protected from spambots. You need JavaScript enabled to view it.),
I.I. AKULOVA, Doctor of Sciences (Economy)

Voronezh State Technical University (84, 20-letiya Oktyabrya Street, 394006, Voronezh, Russian Federation)

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